Need of Branding

Posted 19 January By logolizeIn Uncategorized0 comments

Need of Branding

The unconventional works the best in branding. So,let’s start by summing up, “Branding is the difference between just a company and a brand”, and it is as simple as that.

The unconventional works the best in branding. So,let’s start by summing up, “Branding is the difference between just a company and a brand”, and it is as simple as that.

We all prefer buying brands and we do not mind shelling out extra money in those branded stores. Why? Why do we trust them so much?
It is because of the trust that they have built over the years. It is because of the way they have presented themselves to their customers. It is because of how they have branded themselves.

Branding is a much bigger term than we perceive it to be. It impacts the sales and performance of a company much larger than we give it credit for.  It is not just your logo or the decoration of your office or workplace as most of the people think it is. Branding involves every facet of a customer’s experience.
The few out of hundreds of aspects that count are your logo, your visiting card, your website, your customer dealing, your social media posts, your staff uniforms, your offline branding like hoarding and pamphlets and your advertising. Every little detail and every little action helps to convert a company to a brand.

There are hundreds of companies making the same product, using the same material but only a few out of them are famous and trusted by customers. The only thing which sets them apart is, ‘Branding’. Smart branding techniques distinguish you from your competitors by helping your customers remember your product.  Branding increases the recall value of a company.  The age old proverb, “Out of sight, out of mind”, explains why it is necessary to be around your customers all the time. If YOU do not give your customer constant reminders of your existence, your COMPETITOR will and you will eventually lose out on business. This is the reason why branding is not just a onetime thing, it is a constant effort.

In a nutshell, a brand is the way in which your customers perceive you.  So, make sure you are doing it right!
Because saving money in branding is A.K.A of losing business.

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