Sales is the only way we stay in business. It is one of the basic steps in the anatomy of business. And yet people get uncomfortable when they are asked to sell. They tend to forget that selling is all we have been doing our entire lives. The whole world is just about selling. And the best part is that there is no selling gene. Anybody can sell. Salesmanship is a skill that can be acquired. But it is essential. It is persuading someone to take an action that is favorable not only to you but to the buyer as well. What people do not understand is it is not the product you sell, it is the void you create by selling the need of the product, thereby generating demand. Businesses for companies are usually about getting the checks and not giving a crap about how the customer feels. I mean you have got to think “Is the customer really satisfied, will he or she come back next time?” That is the only motivation you need to keep working on your selling skills. “How to sell?” is one question that has no theoretical answer because it is one of the most realistic thing that happens. But why Apple Computers could sell music playing devices 54.3% better than DELL Computers. What did they have that Dell didn’t? Analytics state that selling is majorly based on the three golden circles of “WHY, HOW AND WHAT” We usually tend to wake up in the morning and know WHAT we have to do, and HOW we have to do but have no clue WHY are we doing it. We travel the path from outside to inside. But, Apple created Music playing device because for them it was the tool to unleash the human potential which is infinite. They knew WHY they did it. DELL on the other hand just did it anyway. So, If you want to sell and convert those into justified outputs, you need to ask yourself WHY. Then jump to HOW and WHAT.
So, always ask yourself WHY. Be enthusiastic about selling because very frankly a mediocre idea that generates enthusiasm will go further than a great idea that inspires no one. And last but not the least Take Care of your customer. Because if you don’t, your competitor will.
The unconventional works the best in branding. So,let’s start by summing up, “Branding is the difference between just a company and a brand”, and it is as simple as that.
We all prefer buying brands and we do not mind shelling out extra money in those branded stores. Why? Why do we trust them so much?
It is because of the trust that they have built over the years. It is because of the way they have presented themselves to their customers. It is because of how they have branded themselves.
Branding is a much bigger term than we perceive it to be. It impacts the sales and performance of a company much larger than we give it credit for. It is not just your logo or the decoration of your office or workplace as most of the people think it is. Branding involves every facet of a customer’s experience.
The few out of hundreds of aspects that count are your logo, your visiting card, your website, your customer dealing, your social media posts, your staff uniforms, your offline branding like hoarding and pamphlets and your advertising. Every little detail and every little action helps to convert a company to a brand.
There are hundreds of companies making the same product, using the same material but only a few out of them are famous and trusted by customers. The only thing which sets them apart is, ‘Branding’. Smart branding techniques distinguish you from your competitors by helping your customers remember your product. Branding increases the recall value of a company. The age old proverb, “Out of sight, out of mind”, explains why it is necessary to be around your customers all the time. If YOU do not give your customer constant reminders of your existence, your COMPETITOR will and you will eventually lose out on business. This is the reason why branding is not just a onetime thing, it is a constant effort.
In a nutshell, a brand is the way in which your customers perceive you. So, make sure you are doing it right!
Because saving money in branding is A.K.A of losing business.
Have you ever noticed how we associate some colors immediately to a particular thing or person?
For example, anything pink is for girls and anything blue for boys. Anything that is white depicts peace and serenity and black boldness and resilience.
These are very small examples, which we use in our lives unknowingly. It is fascinating to see how simple colors can play with our minds to influence our choices
Let’s understand the broader picture now and try to figure out how color psychology matters in every little step of business.
From deciding the color of your logo to which color to paint your workplace’s wall, color psychology plays a major role. You need to research which colors actually depict the genre of your business the best and which would help you connect with your customers. If the brand color is used wisely, it can help you create your brand image and will play a major role in increasing your brand recall value.
As they say, “Overdose of everything is bad” and this is no exception. Over use of a color can also go against you. It can make your product look shabby and overdone. And so, it is always advisable to use a combination of two colors to maintain the composure and balance in your branding material. Choose those two colors which complement each other and will enhance the look of your product.
If you feel that color psychology works only in case of your customers, then you are underestimating its power. Colors affect human behavior and emotion to such an extent that they can help maximize yours and your workers/employees productivity as well. Creating a vibrant and encouraging environment for your employees is a must if you are looking for good results from them; using the right colors to decorate your workplace plays a major role in doing so.
Small changes can make large differences. And that is why my advice before I end is, “Never underestimate the power of color psychology. It might seem a small thing now, but it will definitely make large differences in profits later.”